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EXp Realty introduced the launch of a brand new business-generating expertise for its brokers on the firm’s annual shareholder summit in Washington this week.

The brand new instrument, dubbed My Hyperlink My Lead, will allow eXp brokers to share hyperlinks to the corporate’s nationwide search portal and mechanically refer the leads generated outdoors of the agent’s service space. EXp Realty CEO Glenn Sanford mentioned the expertise intends to assist eXp brokers harness the brokerage’s nationwide search website to develop their enterprise.

“We’re dialing issues in, changing into much more agent-centric, notably in relation to how we use expertise,” Sanford mentioned in an announcement. “My Hyperlink My Lead offers our brokers with one other stream of earnings as we construct a real nationwide portal, whereas additionally offering a excessive accountability excessive conversion platform supported by our inside staff to transform results in closed transactions in markets the place the agent doesn’t present particular person or staff protection.”

The expertise represents a brand new path of development for the cloud-based brokerage’s brokers, throughout a yr that has seen first-quarter income drop 16 p.c yearly for the agency, firm leaders mentioned.

“We’re difficult our brokers to step outdoors of their consolation zones this yr and boldly navigate new applied sciences in pursuit of development and progress,” Leo Pareja, chief technique officer for eXp Realty mentioned in an announcement. “And that’s precisely what we’re doing as an organization, starting with the launch of My Hyperlink My Lead. As essentially the most agent-centric brokerage on the planet, our prime precedence is to assist our brokers develop their companies, and My Hyperlink My Lead was designed to just do that.”

EXp’s in-house portal accounted for lower than 1 p.c of the entire actual property net site visitors all through 2022, in response to a current examine from OpenWeb.  Most in-house portals by brokerages battle to compete with the site visitors generated by itemizing portal giants like Zillow, Realtor.com, Properties.com and Redfin.

The identical examine discovered that the portals owned by brokerages corresponding to RE/MAX and Compass accounted for only one.5 and 1.3 p.c of complete actual property net site visitors throughout 2022, whereas the portals operated by Coldwell Banker and Keller Williams every made up lower than 1 p.c.

Electronic mail Ben Verde