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5 years after buying the home and fully renovating it to mirror the set beloved by tens of millions of viewers throughout a 2019 four-week TV particular, A Very Brady Renovation, HGTV is promoting The Brady Bunch residence for $5.5 million, The Hollywood Reporter revealed on Wednesday.
The TV community initially bought the Studio Metropolis residence for $3.5 million in 2018 and enlisted surviving forged members of the present and Property Brothers, Drew and Jonathan Scott, to finish an overhaul of the house, which included sprucing up the facade, including a second story with The Bradys’ unmistakable floating staircase, a brilliant orange and avocado-hued kitchen, the youngsters’ Jack-n-Jill lavatory, Tiger’s canine home and a further 2,000 sq. ft to the unique residence’s footprint.
HGTV invested an estimated $1.9 million into the renovations, in response to a press launch issued by Warner Bros. Discovery, HGTV’s mum or dad firm.
Danny Brown of Compass, who represented the house in 2018, is representing the itemizing this time round too.
Brown informed Inman that not solely is the house uncommon for a $5 million itemizing in L.A. County due to its historical past — it’s additionally garnered considerably extra consideration than lots of the movie star properties he’s represented earlier than. That sort of consideration provides as much as lots of vetting on the a part of him and his associates.
“Every individual that sees the home must be vetted with proof of funds or they need to be simply searchable on Google, which is similar with any high-profile or high-end residence I checklist,” Brown mentioned. “Nevertheless it’s just a little extra thorough as a result of there’s folks popping out of the woodwork that aren’t Google-able and that often doesn’t occur if you checklist a $30 million residence in Trousdale or Beverly Hills or Brentwood. It’s often you already know who the patrons are which can be making the request. So this time, we do much more due diligence.
“The opposite factor that’s so distinctive is, I’ve had 100 requests for media interviews,” Brown added. “That doesn’t occur on some other itemizing.”
Since its renovation, the home has been utilized in numerous HGTV specials and collection, together with drag queen Trixie Mattel’s Trixie Motel on Discovery+.
A portion of the proceeds from the property’s sale will assist present 250,000 meals for Flip Up! Struggle Starvation, an initiative HGTV has lengthy supported that helps American children residing with starvation, in response to Warner Bros. Discovery’s press launch.
The house sale will embody many gadgets contained inside the home and made customized for it, together with the inexperienced floral front room sofa, credenza and 3-D printed duplicate of the collection’ horse sculpture.
“[HGTV] fully rebuilt and renovated this outdated home to appear like an genuine duplicate of what the TV set seemed like,” Brown mentioned. “And that is an precise full, usable, useful home that could be a time machine to take you again to The Brady Bunch present and all the things within the residence was with painstaking element chosen to match what the set seemed like.”
“This seems even higher than the actual factor,” he added.
Brown mentioned his private favourite a part of the house is the traditional mid-century trendy staircase that serves as a design centerpiece to the property.
“It’s simply an unimaginable homage to the present and to that period,” he mentioned.
The final time the property hit the market in 2018, it was for the primary time in 45 years, not having performed so since 1973. At the moment, the asking value was $1.85 million, and a few feared the property could be razed and redeveloped. In response to those fears, a bidding battle really ensued with potential patrons who acknowledged the cultural worth of the home, which included HGTV and NSYNC singer Lance Bass, driving the promoting value as much as $3.5 million.
The Brady Bunch ran on ABC from 1969 by 1974, and adopted a blended household of eight, their live-in maid, a canine, and all of the shenanigans that may ensue from having six kids develop up in a single family. The collection then spurred TV film spin-offs, satirical remakes and innumerable treks by followers to see the mid-century trendy traditional of a house.
For different brokers who may tackle equally beloved properties sooner or later, Brown mentioned being ready for the dimensions of the general public’s response is essential.
“With one thing that’s this iconic, you actually have to know crowd management and media management, as a result of it’s coming at me quick and livid,” Brown informed Inman. “In order that’s what you’ve actually received to get comfy with and actually get your arms round, as a result of if not, it’s going to be chaotic.”
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E mail Lillian Dickerson
