How To Keep In Touch With Clients In An Authentic Way

Whether or not you’re reaching out to present or previous shoppers or cultivating new leads, authenticity and human connection are important, writes The Company’s Mauricio Umansky.

In my view, the best indicator of an actual property agent’s long-term success is a powerful community of genuine relationships — each with colleagues and shoppers. In any case, shopping for or promoting a house is not only one of many largest monetary choices an individual could make, it’s additionally a extremely private expertise.

It’s very important on your shoppers to depend on you and belief you, too. Constructing an in depth skilled community is crucial to each actual property agent’s enterprise. As an agent’s referral community strengthens and expands, so do prospects for constant and long-term success in actual property, no matter exterior elements.

In my new guide, The Dealmaker, I share my finest ideas for cultivating genuine, long-term relationships with shoppers — right here, I’m highlighting just a few must-knows. 

Make notes in a manner that works for you

On the subject of gathering and recording necessary little particulars about present, former or potential shoppers, I hold most of that data in my head or jotted down in my cellphone’s Notes app. Discover a system that works properly for you.

Possibly it’s a small pocket book you are taking to open homes and consolidate data in after potential shoppers full their sign-in sheet. Possibly it’s voice notes after you meet with them. Possibly you depend on an assistant that can assist you manage all of your audio and written notes on the finish of the day. Discover a system and put it into motion.

Imagine me, whenever you run into John Smith weeks later and you may recall his identify, his kids’s ages and how much dwelling he’s on the lookout for, he’ll be delighted. You’ll have earned his respect and hey, you will have earned your self a brand new shopper. 

This tactic is useful for holding up-to-date data on present and former shoppers as properly. It’s all about staying within the know and making it clear to your shoppers that they’re necessary to you. 


One of many largest errors brokers, and salespeople generally, commit is not paying consideration. Deal with each shopper interplay like a sporting occasion — put together, put on one thing you are feeling assured in and get your mindset proper. Lock into your conversations along with your shoppers and problem your self to be taught as a lot new data as you may. 

We’re all human, and we need to join 

With a view to construct a significant, genuine relationship with a shopper whereby you are feeling comfy holding in contact and checking in — even when there’s no exercise on a property or nothing significantly thrilling taking place in a house search — it’s essential to domesticate a connection that’s based mostly on genuine curiosity. 

In fact, I don’t advise that brokers ask invasive questions, however I encourage you to create real connections along with your shoppers. Ask them about themselves, get them to share necessary particulars about their lives, targets and desires, and assist them really feel comfy with you. That’s when the magic occurs. 

Create a month-to-month publication

As an professional in your native market, you must have loads of fodder for a month-to-month publication. A lot of these communications can’t solely present worth on your present, previous and potential shoppers however they’re a good way to remain in contact and hold your identify top-of-inbox and top-of-mind. Your publication is usually a mixture of life-style and actual property data. Do what feels genuine to you.

Take into account mixing in just a few market-related articles or succinct recommendation with information on the most well-liked eating places, your favourite mountain climbing trails, charitable occasions you’re taking part in quickly or nice podcasts you need to share. Finish every publication with an invite to attach — you by no means know what is going to encourage somebody to reply. 

Irrespective of the way you select to attach and keep involved along with your shoppers (and potential shoppers), an important factor to recollect is to return from a spot of authenticity. Your real care and curiosity will at all times come by — and make all of the distinction. 

Mauricio Umansky is the founder and CEO of The Company in Los Angeles. Join with him on Instagram.

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