Twitter’s top users are posting less since Musk acquisition, Pew shows
Twitter CEO Elon Musk introduced adjustments to the platform’s direct messages characteristic together with the introduction of encryption.
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Twitter’s energy customers are nonetheless coming to the app, however fewer are posting on it since Elon Musk’s acquisition late final yr, based on a survey from Pew Analysis Heart.
“The Heart’s new evaluation of precise habits on the location finds that essentially the most lively customers earlier than Musk’s acquisition – outlined as the highest 20% by tweet quantity – have seen a noticeable posting decline within the months after,” the survey’s authors wrote on Wednesday. “These customers’ common variety of tweets per 30 days declined by round 25% following the acquisition.”
Moreover, about six in ten U.S. adults who’ve used Twitter up to now yr stated they’ve not too long ago taken breaks from the service, and 1 / 4 of the group indicated they won’t use Twitter a yr from now, the survey stated.
The brand new knowledge underscore the challenges going through Twitter’s incoming CEO, Linda Yaccarino, who will change Musk. She’ll be taking on the ailing social media service, which has misplaced a lot of advertisers over the previous few months on issues that racist and in any other case inappropriate content material has flourished since Musk’s takeover.
Yaccarino, who not too long ago resigned from her place as NBCUniversal international promoting chief, might want to restore relationships with Twitter’s advertisers and get a grasp on content material moderation. Musk has slashed the corporate’s workforce by about 80% to roughly 1,500 workers, eliminating some those who he ought to’ve stored, he acknowledged in an interview with CNBC on Tuesday.
“Determined instances name for determined measures,” Musk stated. “So there is no query that a few of the individuals who had been let go most likely should not have been let go.”
The Pew survey additionally confirmed most of Twitter’s content material is produced by a small group of energy customers.
“Since Musk’s acquisition, 20% of U.S. adults on the location have produced 98% of all tweets by this group,” the survey stated.
Upon request for remark, Twitter responded with its now customary poop emoji.
Watch: Elon Musk on Twitter’s new CEO